Monday, March 05, 2007
theme #9
hello everybody!!
first of all I want to apologize for the missing update last week
if you read MashUpTown or Attuworld you know what happened
anyway
this week we are talking about the latest trend that TV or other commercials
are using mashups
we are intresting in your opinion about this
is it good for the scene or this trend will kill it?
do you think it is funny? or annoying?
send in examples, post them on the FORUM
theme #9 will start after this short commercial break :)
talking about commercials
we have to advertise too
this thing totally fits in to the geek week theme
because this book is for useful for the serious tech-heads and the wannabe mashers as well
our very own DJ Earworm wrote a book, this one
Audio Mashup Construction Kit
this is the ultimate guide for creating your own mashups
buy it and get educated, we can always learn, aren't we...
...and now back to the program
we still have the usual things and rulez dont forget them!
your feedback is important! this is what the whole CONFERENCE about!!!
this is an interactive project ;-)
make your voice heard, tell us what you think about the current theme
you can do it by commenting the article
or if you want to take part in the real time chat visit the forum board
please, do NOT copy/repost/republish the CONFERENCE articles anywhere
but fell free to link the site
for more information get the press release pdf
or contact us
have fun and have a nice read!
the CONFERENCE team
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Some mashups have been showing up in commercial advertising - what is your reaction to that and will it be helpful to the scene or not?
prologue by Simon Iddol
generally I have no problem with it
some ads are really creative and innovative
these can bring the mashup culture to a wider audience
but there are really stupid ones
(like that old lady with the turntables)
they are very dangerous and destructive
I guess the whole thing really depends on the ad itself
there can be good or bad ones too
+++theme#9+++starts+++
Adrian & the Mysterious D
Mashups being used in advertising seems inevitable. And we don't have a problem with that. There's nothing wrong with exposing the concept of the mashup to a wider audience.
AGGRO1
Depends on what the idea of "helping the scene" is. Hearing them in commercial settings just means they're becoming more familiar. More familiarity, I believe, will equivocate into more acceptance that they will gain. That gain will translate into more people taking part(trying they're hand at creating them). More crap mashes/boots will be made, but also more gems will result. Same as it has always been...just on a different ratio. So, if "helping" means becoming more accepted/aware...probably. If "helping" means bringing a better quality and credibility...maybe not.
ComaR
I haven't saw them but it's not that surprising... we are mainstream now.
DJ Earworm
It's to be expected. I don't expect this sort of thing to hurt the
scene really. The only way commercialism could really kill the scene is
if mashups become easily sellable. That would change the equation radically.
DJ Zebra
I want more mash-ups released officially, there are so many beautiful mash-ups that should be available for everybody. But only if the bootlegger is considered as an artist (and not just a compilation maker, a remixer, or just someone who just "had an idea"). It can be helpful for the scene, because the press and medias would talk about music, and not just about this "funny illegal thing made by pirates". It's important to get more good articles about what's happening, and an important official release could make it happen (go Mark Vidler, go !!).
Eve Massacre
I don't like it because it adds to the mainstreaming of bootlegs. I
don't like that for two reasons: One is that it kind of kills or maybe
already has killed the surprise effect of bootlegs. It's half as much
fun if people expect the unexpected. The second reason is that I'm no
fan of scenes getting bigger cause usually that makes them become more
about money and success and less about fun, communication and
experimentation.
Go Home Productions
I'm to blame for at least 2 of them in the UK and the US, and another this month. The price was right.
More people watch tv than listen to the radio or buy cd's...go figure.
Loo & Placido
It's logical to hear mash-ups being used in commercials.
Publicists always used some big hits to sell bananas or whatever, and if they can play 2 hits in one, it's even better.
It's the same reason why a lot of radio stations play bootlegs, they have a strong appeal, and it's a perfect way to catch peoples attention.
As I don't like that idea of a 'mashup scene', I don't care if it helps or not and I don't think it will change anything in the music history, it's just the usual thing in the music industry and how to make more money and looking cool & trendy at the same time, that's about it realy.
Party Ben
Music in commercials, mashups or not, is a tricky proposition. Sometimes it seems like a disgusting sell-out and ruins the song (Moby!) but other times it fits the commercial and gives an unknown artist some exposure (Telepopmuzik, Dirty Vegas). I think mashups in commercials could do either thing, depending.
team9
I don’t really give it any thought. Part of me probably wishes that they had asked me/paid me to come up with the track. I don’t think mashups in advertising will really have any affect on the scene unless one of us gets asked to get involved.
+++theme#9+++ends+++
that's it for this week
tell us your view about the mashups used in advertisements
discuss the theme on the CONFERENCE FORUM
+++ the CONFERENCE Team +++
first of all I want to apologize for the missing update last week
if you read MashUpTown or Attuworld you know what happened
anyway
this week we are talking about the latest trend that TV or other commercials
are using mashups
we are intresting in your opinion about this
is it good for the scene or this trend will kill it?
do you think it is funny? or annoying?
send in examples, post them on the FORUM
theme #9 will start after this short commercial break :)
talking about commercials
we have to advertise too
this thing totally fits in to the geek week theme
because this book is for useful for the serious tech-heads and the wannabe mashers as well
our very own DJ Earworm wrote a book, this one
Audio Mashup Construction Kit
this is the ultimate guide for creating your own mashups
buy it and get educated, we can always learn, aren't we...
...and now back to the program
we still have the usual things and rulez dont forget them!
your feedback is important! this is what the whole CONFERENCE about!!!
this is an interactive project ;-)
make your voice heard, tell us what you think about the current theme
you can do it by commenting the article
or if you want to take part in the real time chat visit the forum board
please, do NOT copy/repost/republish the CONFERENCE articles anywhere
but fell free to link the site
for more information get the press release pdf
or contact us
have fun and have a nice read!
the CONFERENCE team
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Some mashups have been showing up in commercial advertising - what is your reaction to that and will it be helpful to the scene or not?
prologue by Simon Iddol
generally I have no problem with it
some ads are really creative and innovative
these can bring the mashup culture to a wider audience
but there are really stupid ones
(like that old lady with the turntables)
they are very dangerous and destructive
I guess the whole thing really depends on the ad itself
there can be good or bad ones too
+++theme#9+++starts+++
Adrian & the Mysterious D
Mashups being used in advertising seems inevitable. And we don't have a problem with that. There's nothing wrong with exposing the concept of the mashup to a wider audience.
AGGRO1
Depends on what the idea of "helping the scene" is. Hearing them in commercial settings just means they're becoming more familiar. More familiarity, I believe, will equivocate into more acceptance that they will gain. That gain will translate into more people taking part(trying they're hand at creating them). More crap mashes/boots will be made, but also more gems will result. Same as it has always been...just on a different ratio. So, if "helping" means becoming more accepted/aware...probably. If "helping" means bringing a better quality and credibility...maybe not.
ComaR
I haven't saw them but it's not that surprising... we are mainstream now.
DJ Earworm
It's to be expected. I don't expect this sort of thing to hurt the
scene really. The only way commercialism could really kill the scene is
if mashups become easily sellable. That would change the equation radically.
DJ Zebra
I want more mash-ups released officially, there are so many beautiful mash-ups that should be available for everybody. But only if the bootlegger is considered as an artist (and not just a compilation maker, a remixer, or just someone who just "had an idea"). It can be helpful for the scene, because the press and medias would talk about music, and not just about this "funny illegal thing made by pirates". It's important to get more good articles about what's happening, and an important official release could make it happen (go Mark Vidler, go !!).
Eve Massacre
I don't like it because it adds to the mainstreaming of bootlegs. I
don't like that for two reasons: One is that it kind of kills or maybe
already has killed the surprise effect of bootlegs. It's half as much
fun if people expect the unexpected. The second reason is that I'm no
fan of scenes getting bigger cause usually that makes them become more
about money and success and less about fun, communication and
experimentation.
Go Home Productions
I'm to blame for at least 2 of them in the UK and the US, and another this month. The price was right.
More people watch tv than listen to the radio or buy cd's...go figure.
Loo & Placido
It's logical to hear mash-ups being used in commercials.
Publicists always used some big hits to sell bananas or whatever, and if they can play 2 hits in one, it's even better.
It's the same reason why a lot of radio stations play bootlegs, they have a strong appeal, and it's a perfect way to catch peoples attention.
As I don't like that idea of a 'mashup scene', I don't care if it helps or not and I don't think it will change anything in the music history, it's just the usual thing in the music industry and how to make more money and looking cool & trendy at the same time, that's about it realy.
Party Ben
Music in commercials, mashups or not, is a tricky proposition. Sometimes it seems like a disgusting sell-out and ruins the song (Moby!) but other times it fits the commercial and gives an unknown artist some exposure (Telepopmuzik, Dirty Vegas). I think mashups in commercials could do either thing, depending.
team9
I don’t really give it any thought. Part of me probably wishes that they had asked me/paid me to come up with the track. I don’t think mashups in advertising will really have any affect on the scene unless one of us gets asked to get involved.
+++theme#9+++ends+++
that's it for this week
tell us your view about the mashups used in advertisements
discuss the theme on the CONFERENCE FORUM
+++ the CONFERENCE Team +++
the EXPERT TEAM
A+DAGGRO1
ComaR
DJ Earworm
DJ Zebra
Eve Massacre
Go Home Productions
Loo & Placido
Party Ben
team9
and the host:
Simon Iddol
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